In a recent business meeting my partners and I were talking about the importance of knowing your “why.” It’s common knowledge among business leaders that if you don’t have a compelling “why” for what you do, you won’t be effective or meet your goals. One leader stated, “Your ‘why’ should make you cry.” This is true on a business level, but it is true in every area of our lives. Why do you eat what you eat? Who are your friends and why do you hang out with them? Why do you want to get married? Or why don’t you want to get married?!?
In discussing our business “why” though, I had a moment of brilliance. (It’s important to be able to pat yourself on the back) I blurted out, “I’ve had a great ‘why’, but I also had a really strong ‘why not’!” In a flash my struggle of the last year became really clear. I worked my business…sort of. There was always a push/pull that seemed to alternately tug in two different directions insuring that while I made some progress, my “why not” was sure to pull me back the other way. It’s kind of like what Paul talks about in Romans 7:15.
“ I do not understand what I do. For what I want to do I do not do, but what I hate I do.”
I had a “why not” that whispered that “people won’t be interested, people are tired of hearing about home based business, I don’t want to be seen as a salesperson who doesn’t care about people.” This got me to think about other “why nots” in my life and how they’ve held me back. The funny thing is that we don’t usually acknowledge the “why nots.” You may want to get to a healthier weight…If the “why not” of eating healthier doesn’t acknowledge that there are aspects of your life that are so discouraging that chocolate cake and fried chicken feel like your only solace; then the weight won’t come off because you’ll need the food to cope.
If your “why not” is not acknowledged and dealt with it will always be stronger than your “why.” In my case, I first had to acknowledge the “why nots.” Since I knew that God had brought me into this business I figured it was His job to address the things holding me back. I asked to have them removed and through the course of events this began to happen for me.
Today, if you are having trouble making progress in an area that is important to you, start by acknowledging the conflicts that hold you back and address them honestly. If your life is discouraging, get support about addressing the source of your discouragement; if you are secretly embarrassed about your dreams ask God to remove the shame; He created you for ABUNDANT life, He will do it. It is His will that you live in your “why.”
After you do it, tell us about it! We are cheering you on and joining you on the journey.
What is the “why not” that has held you back from something you want?
How are you going to deal with it?